1.00 Indian rupee ₹ Principles of International Marketing and Global Branding Mumbai

Published date: February 13, 2021
Views: 3
  • Location: Mumbai, Mumbai, Maharashtra, India

Principles of International Marketing and Global Branding

The world is a melting pot of different cultures, traditions, and most importantly, people. Moving from one country to another, you’ll find that there are new rules and customs to learn. But on a more granular level — each state, province, and region can be drastically different from the next. Even neighborhoods can vary wildly in terms of their customs and cultures. (BBGV1322021)
This raises the question: How are you supposed to develop a global marketing strategy that resonates with all the different markets in which your product or service offering exists? It’s not easy, that’s for sure. There are plenty of examples of brands that have failed abroad or have had hiccups while trying to expand their reach globally.



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