1.00 Indian rupee ₹ How to grow Jain Community Charitable Trust by Prospect Marketing? Mumbai

Published date: July 4, 2020
Views: 6
  • Location: Mumbai, Mumbai, Maharashtra, India

How to grow Jain Community Charitable Trust by Prospect Marketing?
About Charitable Trust-
A charitable trust is an organization established for charitable purposes. A charitable trust enjoys some degree of tax benefits. It also generates good will. Some important terminology in charitable trusts is the term ‘corpus’ (Latin for ‘body’) which refers to the assets with which the trust is funded and the term ‘donor’ which is the person donating assets to a charity. The legal framework in India recognizes activities including "relief of the poor, education, medical relief, preserving monuments and environment, and the advancement of any other object of general public utility" as charitable purposes. (BBGV4720)
Who needs to reach Jain Charitable Trusts?
Charitable Trusts are organizations which basically undertakes the work of donating and helping. Although it may seem obvious that the once who need to reach out to these trusts are the needy and donors but there is other side of the coin. In order to smooth operating of the Trusts it will require different resources like a medium to reach needy or donor, transportation, financial assistance, etc. Hence all the financial institutions needs to reach the trusts. The logistic service providers, the ISP’s and certain Educational institutions needs to reach the trusts.
How to reach Jain Charitable Trusts?
Now that we know who needs to reach the trusts the question is how to reach the trusts? There are many different ways to reach the trusts some of them are online and offline. Offline channels involve different channels like searching through magazines, newspaper etc. But the problem with offline channels is it takes a lot of time and money. The online channels involve social media like LinkedIn, Facebook, Twitter, Instagram, etc. The advantage of using online channels is that it is easy to use and very efficient. In this digital age everyone has digital footprints on internet which makes it easy to reach.
Prospect Solution-
Now that we know how to reach the Jain trusts it is time to understand how Prospect Marketing can help in their growth. Prospect Marketing basically involves only focussing on the audience of interest. For example a trust needs to reach out to more donors or is in need of financial help, this issue can be addressed by prospecting i.e. by finding the right person. Prospect Marketing uses various tools like Social Media channels like LinkedIn which provides custom filter option which makes it easier to reach the exact or right person.
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