1.00 Indian rupee ₹ How to Create a Content Marketing Strategy to Grow Your Business Mumbai

Published date: January 29, 2021
Views: 2
  • Location: Mumbai, Mumbai, Maharashtra, India

How to Create a Content Marketing Strategy to Grow Your Business

It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
We will walk you through simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money. (BBGV2912021)

1. Set Your Mission and Your Goals
A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track. A content marketing mission statement outlines: Your target audience, The content you’ll use to reach them & The benefit they’ll get

2. Establish Your KPIs
The best way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy. The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.

3. Know Your Audience
As mentioned earlier, for a successful content marketing strategy, you’ll need to be clear about who your audience is so you can create the right content to reach them. There are three actions you need to take.
4. Collect Demographic Data
The first step is to collect demographics on your visitors, email subscribers, and social media followers. Web analytics, social media analytics, and email subscriber analytics will give you the data you need on your audience
5. Create Content
As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. But now it’s time to do just that. With the research you’ve already done, you’ll have an idea of what type of content to create. Original research also does well, so consider this as an option if you’re collecting the right kind of data. Include keyword research to identify the key terms to use for better SEO and improved search ranking.
Now it’s time to pick a title from the content calendar and start working on it.

6. Distribute and Market
The next key part of your content strategy is distribution and marketing. That’s because you won’t get the results you want unless these are handled correctly. Use email marketing to distribute your content to subscribers. Notify any influencers mentioned in your content to spread the word even wider.

7. Measure Results
Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets.

8. Do you need help?
Do you also want to make your business successful by having a strong content marketing strategy? Do you need our help? You too can take a step forward. Contact us for more information.

Contact Us

450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, Maharashtra 400065.

Ph: +91 8097027355, +91 9137256150, +91 9222086563

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