1.00 Indian rupee ₹ How Prospect Marketing can help Mumbai

Published date: July 10, 2020
Views: 7
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help in Product Marketing?
About Product Marketing-
Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product marketing is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area. (BBGV10720)

Who needs Product Marketing?
For each and every company there is always a specific target audience which is required to sell their services or products. Hence it is necessary to get the data of required audience to study their behaviour and needs. All the companies and organizations who sells products and services are require Product Marketing. From small to large businesses all which offers certain services and products needs Product Marketing. But the question is how product marketing can reach the prospects?
How Product Marketing reaches the prospects?
There are many different ways to reach the trusts some of them are online and offline. Offline channels involve different channels like searching through magazines, newspaper etc. But the problem with offline channels is it takes a lot of time and money. The online channels involve social media like LinkedIn, Facebook, Twitter, Instagram, etc. The advantage of using online channels is that it is easy to use and very efficient. Now the question that remains is what is the best and most efficient way to reach the Prospects?
Prospect Solution-
A prospect is someone who has a need, desire and/or interest in what you offer. A typical salesperson loses about 15 to 20 percent of his customer base each year due to gradual attrition. Hence prospect marketing is necessary. Some of the online strategies/tools used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides filter. These strategies facilitates in data collection through which database of target audience is created which assists in reaching SME’s easily. By using Prospect Marketing with product marketing the prospects hence can be reached effectively.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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