1.00 Indian rupee ₹ How Prospect Marketing can help Restaurants amid Lockdown? Mumbai

Published date: August 6, 2020
Views: 4
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help Restaurants amid Lockdown?
About Restaurant Industry in India-
The report is a compilation of statistics and results which have been acquired after interaction with over 50 CEOs and surveys conducted in 20 cities of India covering more than 2000 people. The report stated that the current restaurant market in India is worth over 3.09 Lakh Crores in 2016 and will contribute almost Rs 22,400 Crore by way of taxes in the current year.(BBGV682020) The report also stated that the food market of the country directly employs more than 5.8 million as of 2016. The 2nd instalment of the report came out in 2013 and the food market has seen a growth of almost 7.7% since then. Apart from the current scenario, the future of the food sector of India seems to be soaring as well. As per the reports, the food services will be valued at almost 5 Lakh Crores in 2021, witnessing a Compound Annual Growth Rate (CAGR) of 10%. Also, by 2021 the restaurant sector will contribute almost 2.1 percent to the nation’s GDP.
To whom does the Restaurants need to reach?
Due to ongoing pandemic the Restaurants are heavily suffering. There are some of the areas in the country which are safe and have received permission to resume business. Also, some of the restaurants now provide safe and no contact delivery. So now it is required that the restaurants need to reach their customers in order to sustain the business amid the pandemic. All the foodies all the bachelors who have been stuck in the same spot for a long time away from their families and home. It is evident that after the phase of lockdown came to an end many of the restaurants assumed the business. Hence it is required to reach out to all the customers.
Current strategy used by restaurants to reach the Prospects-
Prior the pandemic the way restaurants used to reach the customers mostly through offline channels like posters, newspaper, etc. The word of mouth and social networking was the most efficient way for restaurants to reach the customers. Currently the customers are now in the fear of pandemic. Currently offline ways are out of the question. Hence there is a need to find a new way to reach out to the customers. So, what is the new way to reach the customer amid pandemic? The new norm of marketing is now digital marketing. But even in digital marketing there are many ways to reach the customers?
Prospect Solution-
The answer to the above query is prospect marketing. Prospect marketing helps to find the specific audience which is interested in the service or product offered. Prospect Marketing will help in defining target audience and hence reaching customers easily and effectively. Some of the channels used to reach the prospects are Facebook, Email and LinkedIn which offers custom filters for advertising. Using these filters target audience can be reached effectively. These digital channels used are highly cost effective and helps in reaching the prospects.
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