1.00 Indian rupee ₹ How Prospect Marketing can help reach Voters? Mumbai

Published date: June 2, 2020
Views: 4
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach Voters?
About Indian Voters-
The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019 to constitute the 17th Lok Sabha. About 911 million people were eligible to vote, and voter turnout was over 67 per cent – the highest ever, as well as the highest ever participation by women voters. Eligible voters must be Indian citizens, 18 or older than 18. Indian states with highest voter turnout in election 2019 were Lakshadweep with 84.96%, Tripura with 83.2% and Nagaland with 83.09 %.
Who needs to reach Voters?
The voters are basically that part of population which falls within age group of 18 or 18+. Which means this audience contains a mix of youngsters, middle aged and senior citizens. Hence this audience serves as a potential customer base. The financial institutions which provide education loan, pension schemes or insurance can reach this audience. The political parties needs to reach out this audience not just for election but over the whole year. The automotive industry needs to reach out this audience as they are eligible for driving. The private shops who facilitates different government ids to this audience. The educational institutions or the private coaching classes needs to reach out the youngster population. (BBGV2620)

How to reach the Voters?
The voters contains wide age group hence there is no one strategy to reach this base. Different strategy needs to be used for different age group. In order to reach youngsters and middle aged audience social media marketing, SEO, SEM can be used. But in order to reach the senior citizens a combination of traditional and digital techniques needs to be used. Newspaper and TV advertising with combination of Email, SMS or personal contact needs to be used. Now the important question is how to reach the only audience who is interested in your offerings.
Prospect Solution-
Prospects are those who are interested in your offerings. Prospect marketing can help find out voters very effectively and efficiently by using data oriented channels like LinkedIn, Facebook, Instagram or google ads which facilitate data collection and data analytics. By using right sales tools with social media getting information of the prospects can be carried out. This information may further be used to contact the prospect personally through phone contact or Email. The analysed data can be used to understand the requirements or preferences of the prospects which will lead to increased conversion rate and profits.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
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