1.00 Indian rupee ₹ How Prospect Marketing can help reach Students and Parents? Mumbai

Published date: July 13, 2020
Views: 4
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach Students and Parents?
About Indian Population-
India is a rapidly changing country in which inclusive, high-quality education is of utmost importance for its future prosperity. The country is currently in a youth bulge phase. It has the largest youth population in the world—a veritable army of 600 million young people under the age of 25. Fully 28 percent of the population is less than 14 years of age India is expected grow to about 1.5 billion people by 2030. Most of these 600 million under 25 years and 28% under 14 years are students. Rest of the population is either parent or grandparent. (BBGV13720)

Who needs to reach these Students and Parents?
The immense amount of population can be a rich source of clients for some companies. These may include online learning platform providers or coaching institutes. Others who needs to reach this target audience is private schools or private colleges or career consultancy firms. The other players who can target this audience are financial institutions like banks which provide educational loans or which provide insurance policies. Also with the increased educational pressure and competition many students are facing mental health issues hence all the wellness centres can reach out this target audience.
How to reach Students and Parents?
The strategies to reaching out the students and that to reach parents are different. It’s really easy to reach the students as they are digital addict. Most of the Indian youth today are spending time on PUBG or Tiktok or Instagram. Hence social media marketing and in-game advertising is more than enough to reach the students. The difficult task is to reach parents as they are not tech-savy people. The ways to reach parents are through TV, radio, Newspaper magazines/journals. LinkedIn, Personal Phone contact, WhatsApp advertising, SMS and E-mail advertising can be used to reach this audience as they are the most used channels for communication.
Prospect Solution-
Even though how to reach this audience is clear it’s still difficult to recognize who is interested in the services and products offered as the audience base is huge. The solution to this problem is Prospect Marketing. Prospect Marketing helps to filter out the audience interested in what you offer. The channels used for reaching the audience will be Facebook ad campaigns, LinkedIn ad campaigns, Instagram advertising. These channels comes with custom filters which can be used in targeting the audience in a focussed way. The added benefits of prospect marketing are increased brand awareness, cost saving in advertising.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
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