1.00 Indian rupee ₹ How Prospect Marketing can help reach NRI’s? Mumbai

Published date: June 1, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach NRI’s?
About NRI’s-
Overseas Indians, officially known as Non-Resident Indians (NRI/NRIs) or Persons of Indian Origin (PIO/PIOs), are people of Indian birth, descent or origin who live outside the Republic of India. According to a Ministry of External Affairs report, there are 28 million NRIs and PIOs residing outside India. According to the United Nations Department of Economic and Social Affairs, India remains the largest country of origin of international migrants with a 17.5 million-strong diaspora across the world. NRIs and PIOs make up the Indian diaspora of around 30 million people, with the US hosting the largest stock. (BBGV1620)

Who needs to reach the NRI’s?
NRIs can invest freely on repatriation and non-repatriation basis in bank deposits, equity and debt markets, NPS and mutual funds as per RBI guidelines. The financial institutions like banks, mutual funds and stock market brokers can reach NRI’s. Others who can reach this audience is real estate dealers as the NRI’s are always interested in looking for investment in India. The companies who are looking for international expansion or those who supply Indian materials like food materials needs to get in contact with theses NRI’s. The airline companies needs to get in touch with this audience as they the NRI’s travel to and from India frequently. All these and many others needs to reach the NRI’s in order to boost their business.
How to reach the NRI’s?
The best ways to reach NRI’s is through internet. The social media marketing, search engine optimization and Google advertising can be used as digital channels to reach the NRI’s. The focussed digital strategies which can be used to reach the NRI’s are Email marketing and personal contacts. Other ways are of course video/ Youtube advertising and film advertising. Other ways to reach the NRI’s is through OTT platform advertising. Other ways to reach the NRI’s is through magazines and TV advertising but both these channels are too costly. All there are various channels to reach the NRI’s the most question remains unanswered that is how to reach the NRI’s in a efficient way?
Prospect Solution-
The answer to the above question is Prospect Marketing. Through prospect marketing one can easily filter out the target audience out of a large base of undefined audience. Prospect marketing can help reach NRI’s effectively through defining the exact target audience. The channels then used to reach this defined audience are focussed channels like Email, LinkedIn or other social media which provides custom filters for promoting or advertising your products and services. The advantage of using these channels are they are cost effective compared to other broadcast channels like TV, radio, etc and also they facilitate increased conversion rates which in turns to help your business grow.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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