1.00 Indian rupee ₹ How Prospect Marketing can help reach Mobile Application Users? Mumbai

Published date: June 29, 2020
Views: 6
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach Mobile Application Users?
About Mobile Application Market –
India is the second-largest mobile market, ahead of the US with over 400 million smartphone users. India has emerged as the fastest growing app market in the world with 19 billion apps downloaded in 2019. Indians have spent $120 million on mobile apps. PUBG Mobile registered maximum spending in India among gaming apps whereas Carrom Pool topped in terms of downloads. In-app subscriptions contributed to 96% of spend in top non-gaming apps. Netflix is one of the top subscription based apps in India. Other well-known western apps that are highly popular in India are Tiktok, Tinder, Facebook, WhatsApp & Instagram. (BBGV29620)

Who needs to reach the Mobile Application Users?
The first and foremost who needs to reach the Mobile App Customers are Application Developers and companies who offer services like wallets, online ticket bookings or online recharges. Others who might want to reach these audience are E-commerce and security service providers like antivirus for mobile. Gaming companies and social media platform companies should reach this audience in order to gain customer base. There are many others like Entertainment providers, advertising agencies who needs to reach this audience.
How to reach the Mobile Application Users?
The best way to reach Mobile App users is through Digital Marketing channels like Social Media Marketing, Google Ads, Video Marketing, Content Marketing etc as these users will be spending most of their time with on internet. Also focussed strategies like Email marketing, Application marketing, WhatsApp marketing, etc can be used to reach this audience. The benefit of these strategies are that it can be used to store and create a database which can be used for reaching the potential customers effectively. But how do you filter the potential leads in such large audience?
Prospect Solution-
In order to filter out the potential leads from a large audience Prospect Marketing is used. A prospect is someone who has a need, desire and/or interest in what you offer. Prospect Marketing can be used to reach the mobile application users in a very efficient way with additional benefits of increased brand equity, increased sales and increased brand recognition. The channels used for marketing like Instagram, LinkedIn, Email follow data collection and generation. This data can be utilized effectively to reach the prospects.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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