1.00 Indian rupee ₹ How Prospect Marketing can help reach HNI Investors? Mumbai

Published date: May 30, 2020
Views: 4
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach HNI Investors?
About HNI Investors in India-
Karvy Private Wealth defines HNI as a person with more than Rs 5 crore in investible surplus, while those with more than Rs 25 crore investible surplus fall in the bracket of ultra HNIs. India’s HNI population grew at 9.5 per cent to 2.19 lakh in 2016 against the global average of 7.5 per cent and Asia Pacific region’s 7.4 per cent. India ranks 12th and had 5,986 such individuals in 2019, which is likely to reach 10,354 by 2024. The number of billionaires in India, on the other hand, is likely to reach 113 by 2024, up from 104 in 2019. (BBGV30520)
Who needs to reach the HNI investors?
The HNI investors are basically rich class of the society and most likely they may own different businesses. This target audience with a lots of money is perfect audience for financial institutions like stock market, share market, mutual funds etc. All the expensive things providers like Luxury cars, jewellery, fashion stores, footwear brands, etc can target this audience. Now since they own businesses machinery manufacturer or suppliers, IT solutions or consultancy firms can target this audience.
How to reach HNI investors?
Due to deep rich pockets these people tend to be famous. The best way to reach this target audience is through social media like LinkedIn, Twitter, Instagram, Facebook, etc. Also since they’re popular getting their contact details like Email, Phone Contact, WhatsApp or SMS is quite easy. All of these channels facilitate data collection. Other broadcasting channels are Business magazines and journals, Financial Newspaper. But even though its easy to reach these people they’re busy and might not be interested for what is offered. So it becomes very difficult to understand what interests them?
Prospect Solution-
A prospect is someone who has a need, desire and/or interest in what you offer. Through prospecting one can get the knowledge of whether the HNI investor is interested or not in the product or services one offers. Through social media like LinkedIn advertise campaigning we can target the HNI investors through custom filters once we get the data. Also Twitter is used by all the HNI people actively hence can be used to broadcast the message. Some focussed strategies like Email marketing can be used to reach the HNI investors personally. Instagram custom filter advertising is can be used to reach this audience.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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