1.00 Indian rupee ₹ How Prospect Marketing can help reach Frequent Air Travellers? Mumbai

Published date: July 6, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach Frequent Air Travellers?
About Indian Aviation-
Aviation in India, broadly divided into military and civil aviation, is the fastest-growing aviation market in the world according to the International Air Transport Association (IATA). The hub of the nation's aviation manufacturing industry is at Bangalore which has a 65% share of this economic sector. The government's UDAN (regional connectivity scheme) is driving the growth of civil aviation and aviation infrastructure in India. Passenger traffic amounted to over 341 million at airports across India in the fiscal year 2020. That year, close to 66 million international passengers were handled at the airports. (BBGV6720)

Who needs to reach Frequent Air Travellers?
There are basically two types of customers those who travel domestically and those who travel internationally. The first one who needs to reach this audience are those companies who provide aviation services. Also financial institutions which provides insurance needs to reach this audience. Now since mostly the ticket booking are done online those platforms which facilitate online transaction like wallets, debit/credit card providers. The telecom operators which provide international service needs to reach this audience. The courier service providers needs to reach this audience. The cab services which provide 24*7 service needs to reach out this audience.
How to reach Frequent Air Travellers?
The best way to reach this audience is through Google advertising and video marketing since this audience mostly spends time on internet. Other ways to reach this audience is through social media as much of this audience are active on LinkedIn, Facebook, and Twitter. Other ways to reach this audience is through offline strategies like TV, radio and newspaper advertising. But the drawback of offline strategies is it’s costly and covers irrelevant audience. So what is the best way to reach this audience?
Prospect Solution-
The best way to reach this audience is through prospect marketing. Prospecting helps to find out only that audience which is interested in the services and products offered by you. Through prospect marketing one can reach the air travellers effectively and efficiently. The channels used in prospect marketing are Instagram, Facebook and LinkedIn. These channels provide custom filtering of the prospects. Hence this not only makes the prospect marketing cost effective but also increases the conversion rate and revenue inflow.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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