1.00 Indian rupee ₹ How Prospect Marketing can help reach DTH users? Mumbai

Published date: May 27, 2020
Views: 2
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach DTH users?
About DTH users-
The total number of total active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending September 2019 was 69.30 million, which is an increase from 68.92 million in the quarter ending June. In terms of market share, Tata Sky led the DTH sector with the highest 31.61 per cent share followed by Dish TV at a close 31.23 per cent. Airtel took the third spot with 23.39 per cent market share, while Sun Direct had a total of 13.78 per cent share respectively.
Who needs to reach out to DTH users?
As seen DTH users forms a very huge audience of about 69.30 million. All this audience can serve as a potential customer base for OTT service providers and Internet Service Providers. Also for DTH audience today mostly the recharges are done online hence the e-wallet service providers or those who provide online payment services needs to reach this audience. The FMCG companies needs to reach out this audience. The TV manufacturing companies or the SME’s which provides TV accessories needs to reach out this audience.
How to reach the DTH users?
Now it seems obvious that the best way to reach the DTH users is to reach through Television advertising but by TV advertising you will be reaching DTH users as well as cable users. So the most effective way is to use channels which helps in reaching only the prospects. This can be achieved through digital marketing channels like Instagram, Facebook and LinkedIn which helps to reach a specific audience. Other focussed strategies are through personal contact, SMS or Email but for these channels first you need to get the information of prospects.
Prospect Solution-
The question here now remains is how to get the information of prospect and how to use the digital channels to reach the DTH Users? The answer to this question is Prospect Marketing. Prospect marketing helps in reaching only that audience which could be potential prospects who will be interested in those products or services you offer. For this purpose channels like Instagram, LinkedIn and Facebook are used which helps in generating leads and collect information about the prospects which can be further used to reach the prospects through personal call or sms or WhatsApp or Email. The added benefits of using these channels are decrease in advertising cost, increased reach and conversion rate and increased profits.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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