1.00 Indian rupee ₹ How Prospect Marketing can help reach Corporate Employees? Mumbai

Published date: June 26, 2020
Views: 8
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help reach Corporate Employees?
About Indian Corporate Sector-
Indian Corporate sector is a subset of the domestic economy, excluding the economic activities of general government, of private households, and of non-profit organizations serving individuals. The Indian corporate sector has two main components, namely, the government owned and privately owned companies. Government companies are mainly in the basic, heavy and capital intensive industries whereas the private sector is predominantly in industries which cater to the consumer markets directly. Latest data from the corporate affairs ministry showed that there were more than 11.89 lakh active companies. According to the corporate affairs ministry, Maharashtra has the highest number of companies (353,556), followed by Delhi (322,044) and West Bengal (197,823). (BBGV26620)

Who needs to reach the Corporate Employees?

Today the maximum employment is provided by the private corporate sector. These Corporate Employees are mostly of young generation. Many of these employees are going for start-ups or want to secure their future. The financial institutions which provide loan, insurance, the credit card, debit card service and other policies needs to reach these Corporate Employees. The Automobile companies, the housing societies, E-commerce websites and educational institutions which provide distant or part time courses. There are many other companies which can target this audience but the important question is how to reach them?

How can you reach the Corporate Employees?

The corporate employees are mostly tech-savvy hence the best way to reach the this audience is through digital marketing channels like Social Media Marketing, Search Engine Optimization, Email Marketing, Online Ads, etc. Other common ways are Phone contact, SMS, cold calling etc. These strategies facilitate data collection of which helps in creation of potential customer database. Other common ways are TV, radio, and other outbound strategies. But the million dollar question is how to reach these Employees without avoiding unnecessary cost for marketing?

Prospect Solutions-

The answer to above question is Prospect Marketing. A prospect is someone who has a need, desire and/or interest in what you offer. By prospecting the vendors attract potential customers which leads to increased conversion rate. Prospect Marketing helps to reach the corporate employees in a very effective and efficient way with benefits of increased revenue, increased brand recognition and advertisement cost. The channels used for Prospect Marketing are data oriented which collects and stores the data of customers which is further used to make customer database which provides filtering of customers in effective way.

Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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