1.00 Indian rupee ₹ How Prospect Marketing can help local business amid lockdown? Mumbai

Published date: July 14, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help local business amid lockdown?
Economic impact Covid-19 Lockdown-
The economic impact of the 2020 coronavirus pandemic in India has been largely disruptive. India's growth in the fourth quarter of the fiscal year 2020 went down to 3.1% according to the Ministry of Statistics. The Chief Economic Adviser to the Government of India said that this drop is mainly due to the coronavirus pandemic effect on the Indian economy. Notably India had also been witnessing a pre-pandemic slowdown, and according to the World Bank, the current pandemic has "magnified pre-existing risks to India's economic outlook". Major companies in India such as Larsen & Toubro, Bharat Forge, UltraTech Cement, Grasim Industries, Aditya Birla Group, BHEL and Tata Motors have temporarily suspended or significantly reduced operations. (BBGV14720)

To whom does local businesses needs to reach?
Post covid-19 lockdown many new changes are taking place in India. The new boycott china products can be a potential opportunity for local businesses in India. The local businesses can be great help to the local people in the area as the rule of lockdown has restricted only taluka to taluka movement. Local businesses needs to reach out to all the other local businesses within the area as well as the local people within that local area. They needs to reach out to hospitals and local citizens especially if they are manufacturing medical products.
How can local businesses reach prospects?
Due to the lockdown the best channel to reach the prospects is online channels. Strategies to reach people are retargeting ad campaigns by using tools like Google Ads, social media networks, LinkedIn and other social media platforms which facilitates data collection. Also prospects can be reached directly through phone contact /email/ SMS. All above methods facilitates data collection through which target audience database is developed. But the question that remains unanswered is how to reach the correct people you are looking for?
Prospect Solutions -
A prospect is someone who has a need, desire and/or interest in what you offer. You attract more potential customers to convert into buyers with Prospecting. By prospect marketing local businesses can reach prospects efficiently, which in turn leads to increased customer base, brand awareness and reduced marketing cost which leads to increased revenue, demand, and innovation. Some of the online strategies/tools are used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides custom filter. These strategies facilitates in data collection through which database of target audience is created which assists in reaching SME’s easily.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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