1.00 Indian rupee ₹ How Prospect Marketing can help grow Maratha Charitable Trusts? Mumbai

Published date: July 7, 2020
Views: 10
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help grow Maratha Charitable Trusts?
About Charitable Trust-
A charitable trust is a set of assets -- usually liquid -- that a donor signs over or uses to create a charitable foundation. The assets are held and managed by the charity for a specified period of time, with some or all interest that the assets produce going to the charity. This can be in the form of a permanently specified amount every year, called an annuity or a uni-trust, which calculates annual payments based on a percentage of the trust's value in a given year and is thus subject to change. Charitable trusts come in two basic types: remainder trusts and lead trusts. Under a remainder trust, assets are signed over to a charitable organization for a specific period of time. (BBGV7720)

Who needs to reach the Charitable Trusts?
Although it may seem obvious that the once who need to reach out to these trusts are the needy and donors but there is other side of the coin. In order to smooth operating of the Trusts it will require different resources like a medium to reach needy or donor, transportation, financial assistance, etc. Hence all the financial institutions needs to reach the trusts. The logistic service providers, the ISP’s and certain Educational institutions needs to reach the trusts.
How to reach the Charitable Trusts?
Now that we know who needs to reach the trusts the question is how to reach the trusts? There are many different ways to reach the trusts some of them are online and offline. Offline channels involve different channels like searching through magazines, newspaper etc. But the problem with offline channels is it takes a lot of time and money. The online channels involve social media like LinkedIn, Facebook, Twitter, Instagram, etc. The advantage of using online channels is that it is easy to use and very efficient. In this digital age everyone has digital footprints on internet which makes it easy to reach.
Prospect Solution-
Now that we know how to reach the Maratha trusts it is time to understand how Prospect Marketing can help in their growth. Prospect Marketing basically involves only focussing on the audience of interest. For example a trust needs to reach out to more donors or is in need of financial help, this issue can be addressed by prospecting i.e. by finding the right person. Prospect Marketing uses various tools like Social Media channels like LinkedIn which provides custom filter option which makes it easier to reach the exact or right person.
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