1.00 Indian rupee ₹ How Prospect Marketing can help find Prospects for Real Estate business? Mumbai

Published date: August 3, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help find Prospects for Real Estate business?
About Real estate-
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general. By 2040, real estate market will grow to Rs 65,000 crore (US$ 9.30 billion) from Rs 12,000 crore (US$ 1.72 billion) in 2019. Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13 per cent to the country’s GDP by 2025. Retail, hospitality, and commercial real estate are also growing significantly, providing the much-needed infrastructure for India's growing needs. (BBGV3820)

To whom does the real estate businesses needs to reach?
Real estate business has a variety of different offerings. Prospects depending on their needs makes the decision of which offering they want. A prospect may approach real estate business to buy land as he/she wants to build his/her own house. A prospect from urban city might want to buy a flat or apartment or a house. It may be possible that some bachelors want a flat on rent. The prospects of real estate business are basically bachelors, corporates, professionals, businessmen, etc. Now that we know the Target Group, we need to segment them according to our business offering. But the question is how to reach them?
How real estate businesses reaches the prospects currently?
The real estate businesses even today use a traditional way to reach the prospects. They mostly use offline channels like Hoardings, banners and agents. The problem with current offline channels is they are costly and when it comes to agents, they get margins from the owner as well as prospect which leads to a loss of many customers and makes it cost ineffective. Also, the margin of these agents is decided within themselves and also the area is decided within themselves hence both the owners and customers have no other options. So how can the real estate tackle this problem and attract their prospects?
Prospect Solution-
The solution to tackle the above problem is Prospect Marketing. Prospecting involves focussing on only those individuals who either are potential or interested enough in buying your offerings. Prospect Marketing can help the real estate business to target the only required audience that is interested in your offerings. For this purpose, various different data-oriented channels like Facebook, LinkedIn, Instagram are used for marketing. The advantage of using these channels are they facilitate data collection and analysis. Another benefit is it provides custom filters which help to target only those individuals who are interested in real estate. Added benefits of prospect marketing are it helps increase the conversion rate, profits and reach as well.
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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