1.00 Indian rupee ₹ How Prospect Marketing can help Coaching Classes amid Covid-19 Pandemic? Mumbai

Published date: August 5, 2020
Views: 4
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can help Coaching Classes amid Covid-19 Pandemic?
About Coaching Classes-
The market size of coaching classes in India is expected to reach USD 500 million by 2022. India is one of the fastest emerging markets in the world and has experienced significant growth in per capita income and educational standards. Moreover, India accounts for over 29% of the population from the age group under 18 that goes to schools. This offers a significant potential for the coaching classes to launch their coaching centres. India currently accounts for the highest market share in the education market in the world, with market size over USD 150 billion in 2015. The schooling segment in the India’s education market accounted for over USD 144 billion.(BBGV582020)
To whom does the Coaching classes needs to reach?
The coaching classes form an important part of career especially for Indian students. The Indian students ranging from primary class to the professional class attend coaching classes in some or other form. Some of the grown-ups might join yoga coaching or some professionals might join coaching classes for competitive exam preparation. Hence there is a wide range of audience that the coaching institutes needs to reach out to. Now the question is how to reach this target group?
How to reach the Target Audience?
Prior to the pandemic the Coaching classes used to utilize above the line marketing. They used to use broadcasting channels irrespective of their offerings. The channels used were Television advertisement, Newspaper, Posters, etc. The problem with such channels is they are not focussed towards a specific group. Also, amid the ongoing pandemic these channels are not effective. The new norm of marketing is digital marketing. But even in digital marketing there are various channels to use so the question is which is the best way to reach the audience?
Prospect Solution-
Now as we know most of the coaching institutes have changed the way of learning to virtual learning. Now with the change in learning platform its time to even change the marketing platform of the product. The new norm of marketing is digital marketing. In marketing the most efficient solution is to use prospect marketing. Prospecting basically involves targeting only that audience which is either potential or interested in your offerings. The prospect marketing uses digital marketing tools such as Facebook, Instagram, LinkedIn which provides custom filters for audience targeting and also, they facilitate data collection which can be further used for understanding the prospect needs.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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