1.00 Indian rupee ₹ How Prospect Marketing can be applied in company to improve performance as a marketing manager? Mumbai

Published date: July 11, 2020
Views: 13
  • Location: Mumbai, Mumbai, Maharashtra, India

How Prospect Marketing can be applied in company to improve performance as a marketing manager?
About Marketing Management-
Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business. The American Association of Marketing define marketing management as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create, exchange and satisfy individual and organisational objectives. Marketing management is the process of decision making, planning, and controlling the marketing aspects of a company in terms of the marketing concept, within the marketing system. (BBGV11720)

Who needs Marketing Management?
Every company has a specific product and service which it is required to sell it to the prospects. Hence it is necessary to design a marketing strategy to understand and reach the prospects. All the organizations who sells products and services require marketing management. From small to large businesses all which offers certain services and products needs Marketing management. But the question is how marketing management works?
Roles of Marketing Manager-
Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. They’ll also analyse the types of customer that a company wants and how to attract them, and they’ll figure out ways for the company to better serve the customers they already have. They’ll also ensure that the company sees a good return on any money that is invested in marketing activities. The marketing manager can be responsible for many diverse activities, such as: Website management, Social media management, Copywriting and content management, Data analytics, PR and corporate communications.
Prospect Solution-
Now that we understand the roles and importance of Marketing Manager we need to understand how prospect marketing can help them. A typical salesperson loses about 15 to 20 percent of his customer base each year due to gradual attrition. Some of the online strategies/tools used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides filter. These strategies facilitates in data collection through which database of target audience is created which assists in reaching SME’s easily. By using Prospect Marketing with product marketing the prospects hence can be reached effectively.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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