1.00 Indian rupee ₹ How Mobile Marketing can help reach Prospects? Mumbai

Published date: July 3, 2020
Views: 6
  • Location: Mumbai, Mumbai, Maharashtra, India

How Mobile Marketing can help reach Prospects?
About Mobile Marketing-
Mobile marketing is any marketing activity that occurs on a mobile device – from responsive web design and A/B testing on mobile checkout pages to mobile-only display ads and email marketing. Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. India had the world’s second-largest internet population at over 483 million users in 2018. Of these, 390 million users accessed the internet via their mobile phones. Estimates suggest that this figure would reach over 500 million by 2023. (BBGV3720)

Who needs Mobile Marketing?
Now that we know what mobile marketing is we need to understand who needs mobile marketing? Since mobile marketing is a digital marketing channel today it has gained utmost importance after Covid-19. Hence all the organizations post lockdown are now using digital channels. Healthcare professional, financial institutions, MSME’s and other businesses all of them needs mobile marketing. Companies who offer services like wallets, online ticket bookings or online recharges. E-commerce and security service providers like antivirus for mobile. Gaming companies and social media platform needs mobile marketing.
How Mobile Marketing works?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. The added advantage of Mobile Marketing is that it facilitates data collection.
Prospect Solution-
Prospecting basically involves attracting only those audience members that are interested in the product and services offered by you. Prospecting uses various tools to collect prospect data one of the tool used is Mobile Marketing. As mentioned above Mobile marketing involves reaching through channels such as SMS, MMS, Email and Social Media. Initially the prospects are connected through social media through which their further information like Email Id and Call details are obtained. There are also other ways like using sales navigator to get prospect data which can be further used in Mobile Marketing. Mobile marketing facilitates data collection which can be further analysed to understand the prospect behaviour.
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Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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