1.00 Indian rupee ₹ How Data Marketing is used for to get Prospect Data? Mumbai

Published date: June 18, 2020
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  • Location: Mumbai, Mumbai, Maharashtra, India

How Data Marketing is used for to get Prospect Data?
About Data Marketing-
Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketing use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI). The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behaviour, which are then used to select customers for communications. (BBGV18620)

Who needs Data Marketing?
All the private organizations needs data marketing so that it facilitates the citizens or the customers to reach the organizations very easily. Healthcare professional, financial institutions, MSME’s and other businesses all of them needs data marketing. If you’re looking for a way to expand your reach and find new customers, data marketing is the solution. The Data marketing helps to understand the behaviour of the prospects and gain insights about what prospect exactly need or are looking for.
How Data Marketing works?
There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily focussed towards companies that sell to consumers, often abbreviated as B2C Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases. The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled list from another organization.
Prospect Solution-
Now that we know how Data Marketing works we need to understand how it helps to collect prospect data. The answer is through prospecting. Typical sources of data collection are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms. Also different tools like SEO, Social media, Websites, Surveys and many others are used to collect prospect data. this data serves as a primary data. The primary data is very accurate and helps to understand the needs of your prospects. This primary data can be further used for contacting the prospects to reach the prospect personally
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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