1.00 Indian rupee ₹ How Consultancy can help Indoor Tribal crafts? Mumbai

Published date: July 17, 2020
Views: 10
  • Location: Mumbai, Mumbai, Maharashtra, India

How Consultancy can help Indoor Tribal crafts?
About Tribal crafts-

Indian tribal craft is an impressive section in trendy Indian times that slowly has taken in a cultured look. The ultimate get-up that such tribal crafts receive to adorn and deck subtle Indian city homes, can maybe only be represented after a radical admiration. Indian tribal crafts are available in each space of decoration and embellishment, with varied irresistible decisions, intensifying one`s urge to buy tribal product. Indian tribal crafts verily mirror the lives of their users, their food and its supply, their observances to pacify indefinite forces that incorporate their arts and crafts, music and dance. Some of the various tribal crafts (BBGV17720)
manufactured in India include: Antiques, Art, Baskets, Paper Mache, Ceramics, Clock creating, Embroidery, Block Printing, ornamental Painting, Glass Work, Fabric, Furniture, Gifts, Home Décor, Jewellery, leather Crafts, Metal Crafts, Paper Crafts, Pottery, Puppets, Stone and Wood Works. It completely expressed through art and reflects its use in their crafts. Indian tribal craft is usually ritualistic, rubbing off a definite line between the artist and also the art lover Tribal crafts are passionate about the native plant system.
• Artistic Textiles
• Buddhist Figures
• Black Terracotta
• Copperware
• Chamba Rumal
• Brassware
Challenges faced by Tribal Craft
Unorganized production – As a largely unorganized sector, handicrafts faces problems such as a paucity of professional infrastructure such as work sheds, storage space, shipping and packing facilities.

Outdated production methods – Artisans may also lack the financial capability to upgrade technology in production, or undergo necessary training on a regular basis, as would be available to them in a formal work setting. This compromises the quality of their products and raises the cost of production
Low education- The lack of education makes it difficult to manage inventory, access government schemes and market information and bargain with traders and middlemen. It is estimated that in 2003 around 50% of heads of households of crafts producing families had no education whatsoever, and more shockingly, around 90% of the women in these households were completely uneducated
Lack of funding – Craft producers suffer greatly from lack of working capital and access to credit and loan facilities. Banks cite poor recovery rates, wrong utilization of funds, lack of marketing facilities for finished products and lack of education on part of the borrowers as reasons for the low proportion of loans made to artisans. In general, this forces artisans to borrow from their local moneylender or trader at high interest rates. The All India Debt and Investment Survey (2002) showed that the proportion of money borrowed by rural households from money lenders rose by over 10% from 17.5% in 1991 to 29.6% in 2002.
Impact of covid-19 on handicraft industry-
According to Export Promotion Council for Handicrafts (EPCH) the handicraft sector could suffer a loss of ₹8000‐₹10,000 crores due to the pandemic. There are over 31.44 lakh households engaged in weaving and allied activities These local artisans are not visible like migrant workers. They are being neglected and their livelihood is in danger. Most of the artisans come from rural India and work in an informal and precarious setup. They honour their traditions and culture; they create masterpieces that are exported over the world. Yet, their wages come nowhere close to the income that can provide them with social security.
How consultancy can help in this situation?
Many of the businesses are suffering due to lockdown and this is no different for tribal craft sector. Tribal craft business mostly works at historical spots or antique places. But amid the lockdown the historical places are closed which has led to decrease in revenue flow. So, the question is how can a consultancy help the tribal craft sector? The answer is by acting as platform provider where all your products will be marketed. A cost-effective marketing can be done through prospect marketing. A prospect is someone who has a need, desire and/or interest in what you offer. By prospect marketing tribal craft businesses can reach prospects efficiently, which in turn leads to increased customer base, brand awareness and reduced marketing cost which leads to increased revenue, demand, and innovation. Some of the online strategies/tools are used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides custom filter
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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