1.00 Indian rupee ₹ How Consultancy can help Carpenters amid lockdown? Mumbai

Published date: July 21, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

How Consultancy can help Carpenters amid lockdown?
About Carpentry-
Carpentry is a skilled trade and a craft in which the primary work performed is the cutting, shaping and installation of building materials during the construction of buildings, ships, timber bridges, concrete formwork, etc. Carpenters traditionally worked with natural wood and did the rougher work such as framing, but today many other materials are also used and sometimes the finer trades of cabinetmaking and furniture building are considered carpentry. (BBGV21720)

Types of carpenters
Carpenters often specialise in one or two areas, allowing them to develop and hone their skills accordingly, in particular where they tend to work on larger projects. Some of the different types of carpenter include:
• Rough carpenter: Framing, formwork, roofing and other structural work.
• Joister: Lays floor joists onto which a floor surface is fixed.
• Trim carpenter: Specialises in mouldings and trims, such as mantles, skirting boards), and other ornamental work.
• Cabinet maker: Make cabinets as well as other furniture such as dressers, wardrobes, and so on.
• Ship’s carpenter: Specialise in ship and boat building.
• Framer: Specialise in the framework of buildings.
• Roofer: Specialise in the rafters, beams and trusses of roof construction.
Indian Furniture Market-
The India Furniture Market is anticipated to reach USD 32.61 Billion by 2018 by registering a CAGR of 13.38% during the forecast period i.e. 2018-2023. Moreover, the market is expected to garner USD 61.09 Billion by the end of 2023. Further, the India furniture market is anticipated to achieve a Y-o-Y growth rate of 14.30% in 2023 as compared to the previous year. The India furniture market by commercial sector is anticipated to achieve a CAGR of 11.97% during the forecast period i.e. 2018-2023. Commercial sector is further sub-segmented into non contracting and contracting. Non-Contracting segment in India is expected to grow at a CAGR of 13.32% over the forecast period i.e. 2018-2023 and expected to achieve Y-o-Y growth rate of 14.17% in 2023 as compared to previous year.
Impact of Covid-19 on Carpenters-
Furniture-based businesses are struggling to make sense of the future. Large-scale cancellations of export orders and the possibility of bankruptcy of big buyers are likely to trigger a dire chain reaction for many of their suppliers in India, creating a crisis in an industry that employs millions. Two factors have hit the handmade luxury industry hard, besides, of course, the lack of demand which will persist even after the lockdown opens. One is the widespread raw material and supply chain disruptions. “Artisans with a limited supply of raw material will be idle soon. Many are stuck with stock made for exhibitions and marketplaces that are now closed


How consultancy can help in this situation?
Furniture based business mostly work at rural and town areas nowadays. But amid the lockdown the supply for raw materials is closed which has led to decrease in revenue flow. So, the question is how can a consultancy help the Carpenters? The answer is by acting as platform provider where all your products will be marketed. A cost-effective marketing can be done through prospect marketing. A prospect is someone who has a need, desire and/or interest in what you offer. By prospect marketing handicraft businesses can reach prospects efficiently, which in turn leads to increased customer base, brand awareness and reduced marketing cost which leads to increased revenue, demand, and innovation. Some of the online strategies/tools are used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides custom filter
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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