1.00 Indian rupee ₹ How Consultancy can help Artisanal Food? Mumbai

Published date: July 22, 2020
Views: 7
  • Location: Mumbai, Mumbai, Maharashtra, India

How Consultancy can help Artisanal Food?
About Artisanal Food-
Food artisans produce foods and edible foodstuffs that are not mass produced, but rather made by hand. These include cheeses, breads and baked goods, charcuterie and other foods that involve preservation or fermentation, home preservation or canning processes, and fruit preserves, cured meats, beverages, oils, and vinegars. Fermentation or otherwise controlling the preservation environment for beneficial microorganisms can be utilized for vinegars, cheeses, cured meats, wine, oolong tea, kimchi and other examples. An artisan food item is usually developed and produced over a long period of time and consumed relatively close to where the food is created. (BBGV22720)

Challenges faced by Food Artisans-

• Other players don’t mandate the state of organic certification as performed by the USDA.
• Other players use ‘Organic’ product even if they use automation.
• Changing climate cycle and natural disasters cost a lot
• Quality of products has undergone distinguishable change.
• New players use machines and modern technologies for production due to lack of proper knowledge and experience. Senior craftsmen use traditional technologies hence creating higher quality products
• Social media play a vital role on handicraft product promotions.
• Now online marketing and stores support handicraft product sales, but compared to other products, the role of digital marketing is very low
• In spite of having diversified products, some part of Indian market is still untapped and market is price sensitive.
• Products are high priced in big and metro cities, which are beyond, reach of people belonging middle and lower middle class.
• Food producers have to compete on price, quality and delivery for different segments.
• There is poor promotion for Artisanal food products in national market.
• There is lack of awareness about new traditions among craftsmen and there is need of technological support and training.
Impact of Covid-19 on Food Artisans-
The situation for individual artisans and craft organisations across the country is becoming tougher by the day, Big orders are getting cancelled, local markets are drying up and raw material are piling up. The handicraft sector could suffer a loss of ₹8000‐₹10,000 crores due to the pandemic. There are over 31.44 lakh households engaged in weaving and allied activities These local artisans are not visible like migrant workers. They are being neglected and their livelihood is in danger. This necessitates a critical examination of how the coronavirus pandemic impacts the local artisans, how fractured supply chains and crippled markets dwindle their earnings, how are they evolving to meet new challenges, and how e-commerce platforms can be leveraged to boost sales of handicraft items.

How consultancy can help in this situation?
The businesses are suffering due to Covid-19 and this is no different for Artisan food sector. Artisanal food business mostly works hilly spots or tourism and historic places. But amid the lockdown all these places are closed which has led to decrease in revenue flow and losses. So, the question is how can a consultancy help the handicraft sector? The answer is by acting as platform provider where all your products will be marketed. A cost-effective marketing can be done through prospect marketing. A prospect is someone who has a need, desire and/or interest in what you offer. By prospect marketing handicraft businesses can reach prospects efficiently, which in turn leads to increased customer base, brand awareness and reduced marketing cost which leads to increased revenue, demand, and innovation. Some of the online strategies/tools are used to reach prospects are-Email marketing, Google Ads, social media marketing like Facebook, LinkedIn which provides custom filter
Contact Us:
Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, India 400065
Phone: +91 8097027355, +91 9137256150, +91 9222086563

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