1.00 Indian rupee ₹ Can we stop doing SEO once the business is successful? Mumbai

Published date: February 8, 2020
Views: 5
  • Location: Mumbai, Mumbai, Maharashtra, India

Can we stop doing SEO once the business is successful?

• Websites that rank in the top organic spot or in the local pack receive the highest amount of visibility.
• The top-ranking sites tend to have the highest click through rate.
Let’s assume, a few years from now, your business is highly successful online. Your website is easily earning links, your visitors are arriving in a steady stream, and you’re seeing a regular growth in sales.
Now can you stop doing SEO as you achieved your desired result?
No! In fact, No matter how successful you are, optimizing your website should never stop. Most of the people think that success in an SEO campaign means achieving the top organic spot. Once they reach that number one spot, They assume that their site is now fully optimized and will continue to rank well no matter what they do moving forward. In reality, that’s simply not true.
What Happens When You Stop SEO?
Rankings & Traffic WILL Slip
So what will happen when you stop SEO? Do you immediately drop out of the rankings? Does traffic to your site begin to slip away?
The short answer is: no.
During the first few months, your ranking will stay relatively stable and as a result, your traffic is likely to remain the same. Sadly this trend is short-lived.
The traffic remains relatively constant for a period of time after SEO services were discontinued. In fact, depending on the SEO techniques you previously used, you may even continue to see small amounts of growth.
Nevertheless, there is an inevitable decline in ratings and traffic. After just a few months of not updating the page with new, well-optimized content, traffic WILL start slipping away. For each product, this phase will not take place at the same pace, but it will take place in some form or another. The local-focused brands of services can continue to see steady traffic for a longer period of time simply because of the popularity of the name and the continued need for their services. Retail brands and other non-local companies will almost certainly experience the effects of stopping SEO much earlier
Why Do Rankings slip After Stopping SEO?
Content is king
Google and other search engines prioritize new, relevant content; regularly updated pages have been shown to dominate organic rankings. The logic here is that the more you add new content, the more Googlebot will return to your site to the index that new content, and thus the more Chances are that your website will appear in the SERPs. You need to provide value to your visitors and the easiest way to do that is by providing them with the content that they’re looking for. So it’s no surprise that when you stop focusing on crafting quality content, your rankings will decrease.
Algorithm Changes
Google and other search engines roll out their ranking algorithms every day with new updates. As of right now, Google places a lot of weight in the number of, quality of, and relevancy of links pointing to your website. It could, however, announce a few weeks from now that links are no longer as relevant and that the amount of content you have plays a greater role in determining your rankings. In a moment, the techniques and practices that might have helped your site conquer the SERPs may become obsolete. You leave yourself vulnerable to this without an SEO expert working constantly on your page.
Competition
Through their competition, the most successful SEO campaigns learn and adapt accordingly. It shouldn't come as a surprise if your page dominates the SERPs that your rivals are closely following your heels, watching your every move, and trying to come up with new and innovative tactics to outrank you. You give your competitors the chance to overtake you if you quit SEO services.
Summary
SEO requires constant attention. Even the world's largest, most profitable companies still use some level of SEO. They may, however, have modified the exact amount of time and resources they wanted to devote to each particular SEO strategy because of their success.
Your competitors will always be working to outrank you, and search engines will always be changing. Unless you keep up with the optimization of your site, you won’t have much luck maintaining the success you find online. SEO is a necessity for any business looking to be successful online and you should not stop doing SEO once you are successful. If you do, you’ll likely find that your success is very short-lived.
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