1.00 Indian rupee ₹ Best Marketing Plan for Private Nursing Services Mumbai

Published date: February 16, 2021
Views: 2
  • Location: Mumbai, Mumbai, Maharashtra, India

Best Marketing Plan for Private Nursing Services

Before creating a marketing plan for services of private nursing, it is important to have a brief SWOT analysis of the industry. It is a tool which can provide prompts to staff, nurse tutors, nurse mentors and managers involved in the analysis of what is effective and less effective in clinical procedures and system, in preparation of some plan for checking the quality of the system. (BBGV1622021)

a) Strengths of Private Nursing Business:

• Providing service at a very cost-effective rate
• People serving with great expertise and experience
• Advantage of superior locations or geographic

b) Potential Weaknesses for Private Nursing Business:

• Poorly implemented market plans
• Gaps in areas of services and capabilities
• Lack of dominant competition
• Geographic barriers and poor locations

c) Potential Opportunities:

• A market vacated by a competitor
• Introduction of new technology
• Changes in profile and needs of the population
• New horizontal or vertical markets

d) Potential Threats:

• Innovative service by a competitor
• Entry of new competitor in your target market
• Adverse changes in the regulatory framework
• Changing insurance plans and or contracts for employers and major areas

1. Mission of organization:

As an organization providing healthcare services to patients who are suffering from serious diseases and or critical injuries, it is committed to promoting the dignity and self-worth of all clients in order to give them excellent quality of life, individually and as a group, as defined by clients. The time, skills, and expertise of our staff are valued. We are committed to providing fair and well returns for their dedicated services, skills, and abilities

2. Performance objectives:

Performance objectives help organizations to make efficient use of time, resources, and competencies and hold a better position to meet and exceed customer needs. Following are the key performance objectives of the organization. Continuing success to be maintained with clients through combining a high standard of customer's voice and with fair and competitive rates for services. Staff, chosen specifically for their friendly approach and competence is expected to build an enviable client base

• Build essential nursing care with staff having specialist experience in their field
• Standards of service and care will meet stringent guidelines as stipulated by care standards act and employment agencies act
• Committed to strive for standards of excellence
• Being supportive to clients and staff, continuously reflecting upon services being provided
• Professional development of staff as a primary focus to increase the services and client’s satisfaction
• Dedicated commitment to clinical excellence from qualified nurses and care workers

3. Target customers:

On the basis of the objectives and mission of the organization, target customers of the organization are identified as those who are suffering from critical diseases e.g cancer and or form serious injury. On the basis of demographics, these customers are defined as retirees from the generation of baby boomers with the age of 65 or older.

4. Marketing Mix:

The marketing mix of an organization comprises price, place, promotion, and product or service. Each of these components of marketing is described briefly.

• Product / Service
• Price
• Place
• Promotion

5. Conclusion:

A comprehensive analysis of the healthcare industry, it can be concluded that it has enough potential for growth and fair enough returns on investments. As industry trends show that the population of people with an age of 65 or more due to the generation of baby boomers who are getting retired.

6. Do you need help?

Do you also want Marketing Plan for Private Nursing Services? Do you need our help? You too can take a step forward. Contact us for more information.

Contact Us

Ph: +91 92220 86563

Address: 450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon(E), Mumbai, Maharashtra 400065.

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